Objective 🎯
Generated positive sentiment by using a small number of influencers, effectively by first deploying an official rap video and then had different personalities to react and generate their own version of it
Approach 💡
We first deployed an official rap video and had different personalities to react and generate their own version of it
With a small number of influencers we managed the project to reach 35k audiences within 4 days.
Sentiments were positive, and in the first day alone, 3,000 users tried the product out
