VIVO

403K+

Impressions

282K+

Reach

80K+

Engagement

Objective 🎯

To build awareness around the X60 Series with ZEISS Camera Lenses, partnering with well-known ace photographers from India, over the period of a year with a speciality in Wildlife, Night, Street, Nature Photography etc. and providing them with the Vivo X60 to shoot their pictures.

Approach 💡

The idea was to get top photographers of India to share photos clicked by them using the Vivo X60 Series. This was done to spark conversations and create talkability around the phone.We partnered with photographers that specialize in Wildlife, Night,Street and Nature Photography to showcase the world through their Vivo X60 Series.