Establishing a social media presence can play a massive role in generating business growth. 

Why?

With social media marketing, consistency is key. Maintaining a social media presence will not only establish your brand but will help develop connections with existing clients and build trust with potential clients.

So what’s the benefit?

While involving strategic planning and commitment, having a social media presence is beneficial for business in various ways.

Because we live in a digital age, most people rely on the internet to educate themselves. Therefore, what your business publishes online will solidify your credibility and reputation.

Your social media posts should showcase your industry knowledge, appeal to your client’s interests, and reveal your brand’s identity.

Publishing online content and establishing a social media presence serves as a way to communicate, meet consumer needs, and build trust before you install a direct relationship. Additionally, you can connect with clients on a personal level in an environment in which common interests are shared.

Source: http://springwoodmarketing.com/maintaining-social-media-presence/